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Fenty Beauty: Case Study
Caribbean Expansion: Event Promotion & Brand Inclusivity
This case study explores Fenty Beauty’s 2024 Caribbean expansion launch—a masterclass in cultural branding and experiential marketing. Analyzing the event’s mix of influencer partnerships, personalized beauty activations, and Barbadian-inspired touches, I highlight my ability to dissect what makes campaigns click: strategic promotion, authentic audience connection, and details that bridge global appeal with local relevance.
Razer Champions Arena
A 5D Esports Revolution: Concept Proposal for the Future of Immersive Gaming
This is my vision for reinventing esports: a fully immersive tournament where Razer’s tech transforms how players and fans experience competitive gaming. From arena seats that rumble with headshots to live crowd voting that changes matches, every detail is designed to make hardware feel human. Crafting this proposal demonstrates how I bridge creative thinking with executable strategy, blending sensory innovation with inclusive community design to turn a brand into a cultural force.
Sol de Janeiro Social Strategy
Bridging Brand Gaps Through Inclusive Storytelling
This proposal reimagines Sol de Janeiro’s social presence to tap into underserved audiences—like men and non-binary consumers—while staying true to the brand’s vibrant, joy-driven DNA. By blending data insights (like scent longevity concerns) with cultural opportunities (TikTok trends, sustainability storytelling), it demonstrates how I identify white space and turn it into engaging, sales-driving content. From the ‘Glow for Every Body’ influencer framework to ingredient education that doesn’t sacrifice vibe, every recommendation reflects my approach: strategic creativity that’s as measurable as it is culturally plugged-in.
L’Oréal Benelux 360° Strategy Playbook
Between the ‘For You’ and the Pharmacy
This mock 360° strategy playbook for L’Oréal Benelux explores how the brand can engage Gen Z as co-creators in the beauty experience by bridging social discovery with clinical credibility. It proposes tailored, data-backed activations across L’Oréal’s portfolio—from La Roche-Posay’s dermatologist-led TikTok content to Garnier’s gamified refill challenges—leveraging Gen Z’s trust in influencers, demand for sustainability, and reliance on tech-driven personalization. The framework blends cultural insights, participatory storytelling, and scalable digital-to-physical touchpoints to transform how Gen Z interacts with beauty, turning clinical efficacy into social currency while maintaining each brand’s distinct identity.